Strategic Campaign Planning


The questions we never ask ourselves when planning a campaign or founding an organisation…

  • OBJECTIVES AND AIMS
  • WHAT IS YOUR ORGANISING PHILOSOPHY – THIS WILL AFFECT EVERYTHING ELSE
  • WHAT IS A WIN?  ARE THERE SMALLER WINS ON THE WAY?
  • WHAT ARE YOUR DEMANDS?  WHO FROM (OURSELVES? AN EXTERNAL AGENCY)? 1) Wishes.2) Demand of Refusal.3) Plan B/ Reformist demands. 4) No demands. 5) Transitional Trotskyist demands – the impossible ones which reveal the need for revolution. 6) Plan C/directional demands – the possible demands which would significantly change society and strengthen our politics, not just make life a little bette

 

  • STRATEGY
  • WHAT/WHO ARE YOUR TARGETS?
  • HOW LONG YOU WISH TO TAKE?
  • WHAT IS YOUR CAPACITY?  WHAT RESOURCES DO YOU HAVE?  MONEY, PEOPLE (HOW MUCH FREE TIME AND WHAT SKILLS DO THEY HAVE?), OTHER RESOURCES
  • WHAT TACTICS DO YOU WISH TO USE?

SCALING UP

IF YOU ARE SUCCESSFUL MANY PEOPLE MAY WANT TO JOIN IN. ASK YOURSELF THE FOLLOWING QUESTIONS

  • IS OUR ORGANISING STRUCTURE CLEAR?
  • DO WE DO ACTIVITIES THAT MANY DIFFERENT PEOPLE CAN GET INVOLVED IN?
  • CAN WE DEAL WITH PEOPLE OF DIFFERENT LEVELS OF COMMITMENT AND SKILLS?
  • CAN WE DEAL WITH DIFFERENT PERSONALITIES – AND PEOPLE FROM DIFFERENT BACKGROUNDS?

 

  • TACTICS – WHAT TYPE ARE YOU GOING TO USE?  WHAT ARE THEIR RELATIVE MERITS?
  • DIRECT ACTION – STRIKES, NVDA
  • LOBBYING – ORGANISING BLOCK VOTES, PETITIONS, DIRECTED PUBLICITY
  • PROTEST – DEMONSTRATIONS, STUNTS
  • SKILLS + CAPACITY – DO YOU KNOW WHAT YOUR CAPACITY IS?

ASK YOURSELF – DO WE KNOW

  • NUMBER OF PEOPLE DIRECTLY INVOLVED AND PERIPHERALLY INVOLVED?
  • HOW MUCH FREE TIME THEY HAVE?

CAN WE THEN?

  • IDENTIFY WHAT WORK NEEDS TO BE DONE AND SPLIT INTO TEAMS/ WORKING GROUPS?
  • IDENTIFY SKILLS NEEDED VS SKILLS GOT I.E. THE SKILLS GAP?
  • CAN YOU PAY FOR THESE MISSING SKILLS, FIND FRIENDS, DO TRAINING AND DEVELOPMENT?
  • PROMOTION (PROPAGANDA) –
  • DO YOU DO THE FOLLOWING IN AN ORGANISED AND  CONSISTENT MANNER?  
  • WHAT DO YOU FOCUS ON?  
  • WHAT IS ACTUALLY MOST EFFECTIVE FOR WHO YOU ARE TRYING TO REACH AND FOR YOUR SKILLS AND CAPACITY?
  • STREET PROMOTION – STALLS, FLYERS, POSTERS
  • MEDIA – MAINSTREAM PRESS, RADIO, TV – ALTERNATIVE MEDIA
  • ONLINE – SOCIAL MEDIA, WEBSITE
  • INTERNAL – YOUR OWN MEMBERS – EMAILS, FACEBOOK, PHONE TREE
  • EVENTS – LOOK BELOW

 

  • EVENTS
  • ASK YOURSELF, WHAT IS THE PURPOSE? FUNDS?  PUBLICITY? RECRUITMENT?
  • WHAT TYPE? SOCIAL (MUSIC, COMEDY, ART, ETC) EDUCATIONAL (SPEAKERS, FILMS, DEBATES).
  • IDENTITY WHO YOU ARE TRYING TO REACH.  TARGET YOUR PROMOTIONAL RESOURCES AT THEM
  • GET FEED BACK FROM ATTENDEES

 

  • LESSONS + THEORETICAL OUTLOOK
  • RECORD YOUR OWN LESSONS – NO ONE EVER DOES THIS!
  • RESEARCH PAST LESSONS – ESPECIALLY FROM DIFFERENT THEORIES OF SOCIAL CHANGE

EXTRA RESOURCES

GOOGLE

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